The gluten-free craze hit critical mass this year, with a third of Americans claiming they avoid the ubiquitous wheat protein. Food makers have been quick to catch on—and cash in—creating a $9 billion industry. “At least 70 percent of it is hype,” the Mayo Clinic’s Joseph Murray told The New Yorker. “There is just nothing obviously related to gluten that is wrong with most of these people.” But the proof is in the gluten-free pudding, said one convert: “I know that I’m intolerant, because I gave it up and I felt better.” The Week Magazine, 12/31/2014
I am not thrilled to learn, though I am not at all surprised, that this is the next commercial food bandwagon for chasng the profit. Gosh, if we would just support our local farmers - and do our own gardening (gardening is like printing money!) - we would eat so much better and be so much healthier.
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